GOOGLE CORE ALGORITHM UPDATE

 On May 4, 2020, Google announced a core algorithm update of search engine optimization on their official Twitter account. This core algorithm update has resulted in a number of websites losing visitors and dropping out of search engine rankings. On the other hand, several websites get on the first page of Google overnight.

Why so many changes in the rankings? This question is now on the lips of all marketers. So let's not know about Google Core Algorithm Update May 2020.

 

What is Google Core Algorithm Update?

Google brings some updates to its algorithm at different times of the year, but there are some updates that cover a wide range of search results and are called core algorithm updates. The latest update is a core algorithm update.

Its features are-

- Core update does not apply to specific category websites or specific countries. Rather it will apply to all categories of websites in all languages ​​of all countries.

- As soon as the core update is implemented, various websites will automatically rank and  many will lose rank.

- To get the next rank, you have to follow the guideline of core update.

 

What's in this Google Core Algorithm Update?

It should be noted that this core algorithm update was released on May 4, 2020, but it was already a guideline for Google. The guideline was published by Google on August 1, 2019. So now we understand that this guideline was already in force but Google did not take it as an algorithm at that moment. As a result of the May 2020 core algorithm update, Google announced this guideline as the algorithm. Let's find out what's in that guideline-

-          => Content must be given importance

Google rewards those who value content. In other words, Google wants relevance in the content to re-rank those whose rank has dropped. In order to sort the content well, some points have been highlighted in Google's guidelines which are now updated in Google Core Algorithm.

Google has given content in four categories, they are

1. Questions about ;

    content quality

    - Is there enough  information, research, reports and analysis in your content?

    - Has the content on which you have written the content been fully and detailed in

the content?

    - Have you referenced or copied or rewritten articles from the websites from which

you have taken the information of the content?

    - Have your title and meta description summarized the content?

    - Didn't your title or meta description look exaggerated and shocking?

    - Do people want to bookmark or share your page?

    - Does your content qualify for reference in various encyclopedias or books?

2. Skills questions

    - Is your content

    trustworthy to people? Does it provide clear evidence?

    - If someone visits your website, will they accept all the information faithfully?

    - Does the content writer have a good knowledge of what he or she has written?

    - Is the content of the website free from false or inaccurate information?

    - Can people trust the content of your website?

3. Content presentation and preparation questions

    - Is the content of the website free from spelling or grammatical errors?

    - Is the content organized or written in a hurry?

    - Many writers have written a lot of content on the website, so the important pages of the website were left out?

    - Is there a lot of advertising in the content that makes people bother to read the content?

    - Is the content published nicely on all devices (mobile, tab) i.e. responsive?

4. Comparative questions

    - Is your content more valuable than other pages?

   - Is your content written to meet the needs of visitors or to rank in search engines? The four points

we've discussed so far have been Google's guidelines that are now ranked as

algorithms. By discussing these points, we understand that Google has given the

most importance to content in terms of ranking. That's why search engine

experts say Content is King. Learn more about content marketing.

 

EAT Criteria

Google Algorithm Update Another version of March 2020 is the EAT Criteria. EAT Criteria is now having a huge impact on the ranking factor. The full form of EAT is

 E = Expertise

 A = Authoritativeness and 

T = Trustworthiness.

Expertise (skills and experience)

Expertise here means how much skill or experience the person writing the content has on the subject. That is, whether he has a deep knowledge of the content as a whole.

Authoritativeness

Authoritativeness here means that you have authority over the content on which you have created the website. Prove that you have authority over your content when the big websites give you references (external links). This proves that your website is the main informant of that subject.

Trustworthiness

Trustworthiness is when your website provides information or proof of credibility in a transaction. Trustworthiness is especially important for websites that have financial transactions. Trustworthiness is especially important for e-commerce sites. The SSL certificate carries proof of the trustworthiness of a website attached to a website.

Who won and who lost?

The Google Core Algorithm Update May 2020 has benefited the most from those who have made informative content-dependent websites. In addition, the number of visitors to the new sites that got the rank quickly has decreased and the rank has dropped. In that case, Google has given priority to the old domain. Among those sites that have lost rank are local sites, affiliate sites and e-commerce sites. On the other hand, health, education and news sites have benefited a lot. Although there have been some exceptions in some cases. In fact, it is not right to think that the website of those whose rank has dropped is not up to standard. It has dropped ranks as a result of Google's algorithm update. SEM Rush has a beautiful report on who won and who lost.

So what should be done now?

After this long discussion, do you understand what your website should do? In short, if you say the whole thing in one word, "Make your website and content visitor friendly, it will automatically rank in search engines", but if you do not make the visitor friendly, then the website will lose rank. Google's new algorithm indicates that from now on, site ranking will be a slightly longer process than before. As a result of the Google Core algorithm update, it is understood that Black Hat SEO will not get a place at all this time.

Finally

Search engine optimization is just a matter of months before a website can be ranked using any shortcuts. Google Core Algorithm Update May 2020 Rewards those who have designed the website with skills, experience or hard work. It is time for those who have fallen ranks to realize how to rank by creating better content. Follow Google's updated guidelines to rank the site.

Feel free to leave us your comments or questions.